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Engagement Design

Classic Advice from Theodore Levitt

By Books, Design, Engagement Design

In 1983, Theodore Levitt proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. As we build products we need to consider the customer benefit, not just the business gain. Wonderful article about Theodore Levitt from HBR 2006 From Marketing Myopia (1960) “Every…

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QB Connect – Rhonda Abrams “5 Key Lessons for Every Entrepreneur”

By Conference, Engagement Design, Innovation, Mobile, Service Design

Attended a great session today at QB Connect by Rhonda Abrams “5 Key Lessons for Every Entrepreneur”.  About Rhonda – USA Today columnist and entrepreneurship expert, Rhonda Abrams shares common issues for small businesses and advises on do-it-now action items to set your business up for success. http://www.planningshop.com/rhonda-abrams/ Key issue: Good…

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