Category: Engagement Design

Focus on First Time Use – LinkedIn Group

Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework and worksheet, Customer Benefit framework […]

Focus on First Use: Three Frameworks for Designing Onboarding Experiences

No matter what you call it — user on-boarding, first-time use, the out-of-box experience — a user’s first experience with your product is critical. Designers need to ensure that people get up and running quickly and understand the benefits the product delivers. But what’s the best way to do that? Learn more about the fundamentals […]

Classic Advice from Theodore Levitt

In 1983, Theodore Levitt proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. As we build products we need to consider the customer benefit, not just the business gain. Wonderful article about Theodore Levitt from HBR 2006 From Marketing Myopia (1960) “Every major industry was once a […]

Intuit’s CEO on Building a Design-Driven Company

Posting a recent article on Brad Smith our CEO at Intuit on building a design-driven company. From the article, “Even before I became CEO, I’d been working to help our teams understand what makes a product experience delightful. Ease of use is important, but it’s not everything. We began talking about customers’ end-to-end experience, which […]

Viriditas & Areophany and Design

Just wrapping up reading   The Mars Trilogy  by Kim Stanley Robinson. I walk away from the series with two words burned into my brain. “Viriditas” and “Areophany“. I wonder how do these concepts apply to our appreciation of design and design systems. from Wikipedia: “Viriditas (Latin, literally “greenness,” formerly translated as “viridity”[1]) is a word meaning […]

QB Connect – Rhonda Abrams “5 Key Lessons for Every Entrepreneur”

Attended a great session today at QB Connect by Rhonda Abrams “5 Key Lessons for Every Entrepreneur”.  About Rhonda – USA Today columnist and entrepreneurship expert, Rhonda Abrams shares common issues for small businesses and advises on do-it-now action items to set your business up for success. Key issue: Good business plan  “You can’t reach […]