I’m Stephen Gay, a Growth Design Leader, Author, and Certified Coach (AAC, CPCC) living in Silicon Valley.
I’ve spent the last twenty-plus years working on digital innovation and driving product growth globally, coaching teams across five continents. I have experience across a spectrum of corporate environments, from large corporations to bootstrapped start-ups.
I’m the author of Night Owls, a science fiction series, and Why Always Wins, a graphic novel focused on empowering high-performing teams.
What is UX and Growth Design?
User Experience (UX) shapes every interaction customers have with a company, its products, and services. Growth design builds on this by combining user-centered design with data-driven strategies to drive engagement, retention, and measurable success through testing and iteration.
As a design leader and growth strategist, I create scalable solutions that delight users and achieve business goals. I bridge product, marketing, and design teams to uncover opportunities and deliver impactful results. I’ve led diverse teams worldwide, fostering collaboration and inclusion to consistently deliver innovative, customer-focused outcomes. Learn more about my UX expertise.
Homecoming: The JUDA Cases
Returning to Pine Harbor was never part of Joy O’Farrell’s plan.
After a near-fatal shooting sidelines her NYPD career, Joy O’Farrell returns to Pine Harbor—the coastal town she never wanted to see again, still controlled by the powerful Wallace family who ruined her father.
When she uncovers their latest criminal scheme, Joy sees a chance to clear his name and bring them down. But as she digs deeper, old wounds reopen, and she must decide how far she’s willing to go for justice—before the past swallows her.
Night Owls: A Moon Colony Sci-fi Adventure
Ethan Keller wants one great night. What will he give up to get it?
For a fresh sci-fi adventure with unexpected heroes, tough choices, and sharp wit, join The Night Owls. Get a FREE copy of Remix A Night Owls Story, a prequel short story to Night Owls.
Why Always Wins
A fun and informative 160-paged graphic novel that shares the best practices in collaboration and communication to help you succeed in any work environment. Teachers, managers, and parents use this graphic novel to facilitate successful teams with people of all ages. Learn more
What is Coaching?
Coaching is a transformative conversation for your career. Together, we will explore your goals, values, and perceptions and connect with your leader who is ready to be ignited through creative thinking.
I’ve spent years applying design thinking within organizations to reinvent products and drive growth. I use the same design approach with the CTI methodology to help you maximize your career. Learn more about my coaching approach and read the testimonials.