Posting a recent article on Brad Smith our CEO at Intuit on building a design-driven company.
From the article, “Even before I became CEO, I’d been working to help our teams understand what makes a product experience delightful. Ease of use is important, but it’s not everything. We began talking about customers’ end-to-end experience, which includes shopping, buying, and customer support. I started asking employees about the products and services they encountered in their own lives. Why do you love a product? What are the drivers of delight? And we developed D4D (design for delight), which clearly articulated Intuit’s approach to design thinking, based on deep customer empathy, idea generation, and experimentation. D4D is vital because it provides the entire company with a common framework for building great products.”