Super excited our UX team launched a new campaign type at Google Marketing Live this year! Discovery ads: Browse-focused ads across Google’s properties like YouTube, Discovery feed and Gmail. From Search Engine Land Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads….
Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework…
No matter what you call it — user on-boarding, first-time use, the out-of-box experience — a user’s first experience with your product is critical. Designers need to ensure that people get up and running quickly and understand the benefits the product delivers. But what’s the best way to do that?…
One of my beloved industrial design teachers from Carleton University recently had an article posted about his life in automotive design and academia. He was a great teacher, maybe a little odd, but he taugh his students to be passionate, detailed and creative. Our class recalls his advice that we only…
DK an innovator advisor, speaker, producer recently posted a Innovation Podcast featuring me. Check out DK Innovation Podcast series
Having a small business shouldn’t mean you have limited access to resource, which is why 5 million small businessesturn to Intuit to make the important day-to-day task of running a business. Check out this amazing infographic on our small business products.
Just sharing a recent talk for the USAID funded Resilient Africa project on the Design for Delight and The Innovation Catalysts More about the project can be found at Resilient Africa Network
Great news, QuickBooks for iPad Wins – 2013 Innovation Award! “The winners and finalists for the tenth annual Tax & Accounting Technology Innovation Awards are all Cloud-based solutions, highlighting the movement of accounting and tax experts toward mobile technologies. The awards were presented June 3 by CPA Practice Advisor during a…
Just returning from BJ Fogg’s Behavior Design Bootcamp in Healdsburg, CA. I finished the bootcamp with a head full of knowledge, an elevated passion towards behavior design and a great network of passionate people. Ask me directly for the visual notes if you attended the May 2013 Bootcamp
Stephen Gay & Rick Radka: Ignite Potential – Value Exchange Networks from Interaction Design Association on Vimeo. IXDA 2013 Conference video has posted “Stephen Gay & Rick Radka: Ignite Potential – Value Exchange Networks”