Interesting concept for Augmented Reality
Want to catch butterflies to earn discounts? Now you can with your iphone. Mobile Art Lab in Japan has developed a new iPhone App, iButterfly, that lets you catch virtual butterflies and turn them in for valuable offers. The application uses augmented reality to take video feed from your phone’s camera and superimposes virtual images — in this case butterflies. Users can travel all around Japan and see a wide variety of ‘butterfly species’, collect them in virtual albums, trade them with friends (via Bluetooth), or exchange them for commercial gifts. A quick swipe of the phone and the insect is caught. Restaurants or stores can make promotional offers through the iButterfly system. iButterly App is a fun and smart advertising tool disguised as a game!