Super excited our UX team launched a new campaign type at Google Marketing Live this year! Discovery ads: Browse-focused ads across Google’s properties like YouTube, Discovery feed and Gmail. From Search Engine Land Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads….
I recently participated in an online course for the Interaction Design Foundation focused on “What Skills do UX Hirers Look for in an Applicant.”. Check on the class “Become a UX Designer from Scratch”. What you’ll learn: An introduction to the main areas of user experience work, and why it…
SF Design Week Workshop Hosted by: Stephen Gay & Kay Viswanadha The promise of conversational UI – your users already know how to talk to another human, now they can do just that with your product. As a designer, you have many different choices to consider in delivering conversational experiences…
Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework…
No matter what you call it — user on-boarding, first-time use, the out-of-box experience — a user’s first experience with your product is critical. Designers need to ensure that people get up and running quickly and understand the benefits the product delivers. But what’s the best way to do that?…
In 1983, Theodore Levitt proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. As we build products we need to consider the customer benefit, not just the business gain. Wonderful article about Theodore Levitt from HBR 2006 From Marketing Myopia (1960) “Every…
Wow, another great example of a chatbot but for track your money, bills, savings and spending. Penny App – Chat with Penny to track your spending and plan for a better financial future!
Just wrapping up reading The Mars Trilogy by Kim Stanley Robinson. I walk away from the series with two words burned into my brain. “Viriditas” and “Areophany“. I wonder how do these concepts apply to our appreciation of design and design systems. from Wikipedia: “Viriditas (Latin, literally “greenness,” formerly translated as…
One of my beloved industrial design teachers from Carleton University recently had an article posted about his life in automotive design and academia. He was a great teacher, maybe a little odd, but he taugh his students to be passionate, detailed and creative. Our class recalls his advice that we only…
