Category: Portfolio

Google Ads Launches Discovery Ads

Super excited our UX team launched a new campaign type at Google Marketing Live this year!  Discovery ads: Browse-focused ads across Google’s properties like YouTube, Discovery feed and Gmail. From Search Engine Land Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads. The new campaign type in […]

Focus on First Time Use – LinkedIn Group

Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework and worksheet, Customer Benefit framework […]

Focus on First Use: Three Frameworks for Designing Onboarding Experiences

No matter what you call it — user on-boarding, first-time use, the out-of-box experience — a user’s first experience with your product is critical. Designers need to ensure that people get up and running quickly and understand the benefits the product delivers. But what’s the best way to do that? Learn more about the fundamentals […]

QuickBooks for iPad Wins – 2013 Innovation Award

Great news, QuickBooks for iPad Wins – 2013 Innovation Award! “The winners and finalists for the tenth annual Tax & Accounting Technology Innovation Awards are all Cloud-based solutions, highlighting the movement of accounting and tax experts toward mobile technologies. The awards were presented June 3 by CPA Practice Advisor during a reception and ceremony at the […]