Here’s a little bit of what goes on in each of the 5 stages (excerpt from the article) Stage 1 (Interested): In the first level of EBD maturity, organizations begin to believe that customer experience is an important part of their business. They start undertaking a number of different efforts without making any…
Ultimate Customer Experience Infographic from the Temkin Group. You can find the infographic here: roi-of-customer-experience
A great article from Medium.com Making Learning Easy by Design. How Google’s Primer team approached UX Quote from the post: “That was the challenge at hand when our team at Google set out to createPrimer, a new mobile app that helps people learn digital marketing concepts in 5 minutes or less. UX was…
Summarizing what MVP means: Build something useful & delightful at every stage (even with limited functionality) Don’t just implement all the features in a half-assed way, pick a subset of features and really do a great job on them Reference to the original post by Henrik Kniberg. Making sense of…
Hilarious by Owen Williams. “The latest update to Spotify on iOS quietly introduced a new icon for the music streaming service. That new icon is very close to the old one, except the company has tweaked the shade of green and it’s making people mad and confused. I woke up…
The DMI (Design Management Institute) 2014 Design Value Index is out now for its second year and it lists Intuit as one of the 16 most Design conscious companies. Our own Kurt Walecki is quoted in the article. Some quotes; “The Design Value Index Study shows 10 year returns yielding…
Interesting concept for Augmented Reality Want to catch butterflies to earn discounts? Now you can with your iphone. Mobile Art Lab in Japan has developed a new iPhone App, iButterfly, that lets you catch virtual butterflies and turn them in for valuable offers. The application uses augmented reality to take…
The Challenges: How do designers collaborate with our product manager/marketing manager partners to define the roadmap. Are we part of the process? Are we involved in the selection process? Are we involved in the sequencing process? What approach do we use to balance our roadmap What’s an experiment vs product feature? What’s…