Intuit: How Design Drove Its Turnaround

businessweek

Great article from Business Week. Excited to be part of the journey.

Over the past six years, Intuit (INTU), maker of TurboTax and other accounting software, has placed design at the center of what it does—a shift it credits for its turnaround. Intuit Chief Executive Officer Brad Smith and Kaaren Hanson, vice president for design innovation, explain.