Category: Design

Why the Lean Start-Up Changes Everything by Steve Blank

Great article in the Harvard Business Review by Steve Blank – “Why the Lean Start-Up Changes Everything” “Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, […]

Asymmetric Dominance Effect (Decoy effect)

Recently watching Dan Ariely and he presented the idea of Asymmetric Dominance Effect or Decoy effect. What is  Asymmetric Dominance Effect ? According to Wikipedia – In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a […]

Resilience and Design: a conversation with Ezio Manzini and John Thackara

I’m excited to be attending Resilience and Design: a conversation with Ezio Manzini and John Thackara. I’ll be posting my notes after the session. An overview of the talk: Join us for a rare conversation with two of the world’s leading design strategists and sustainability experts, Ezio Manzini and John Thackara. Ezio and John will […] – Our Blades Are F***ing Great

Given the popularity of the “ – Our Blades Are F***ing Great” video… it needed to be shared (and captured for the records) on my site. Visit the site I think Chris Taylor at Mashable sums up the strategy the best… “Dollar Shave Club is the brainchild of Michael Dubin, the suave guy explaining the […]