At Mobile World Congress 2012, Nielsen shared out a PDF documented focused on the Mobile Consumer. Mobile-Consumer-Report-2013
From the introduction:
“Mobile The Next Media Powerhouse”
“When the first call was placed on a handheld mobile phone in 1973, the
prototype device used was capable of less than 30 minutes of battery life
and took 10 hours to re-charge. Fast-forward some 40 years later and
mobile device ownership has reached critical mass around the world.
Today, these devices serve as the primary communications and media
vehicles for many and play an increasingly important role in the daily
lives of consumers in both developed and high-growth economies.
To better understand today’s mobile world, we’ve selected data from the
following countries – Australia, Brazil, China, India, Italy, South Korea,
Russia, Turkey, the United Kingdom, and the United States – for an indepth
look at mobile consumers and how they use their devices around