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Design

Asymmetric Dominance Effect (Decoy effect)

By Design

Recently watching Dan Ariely and he presented the idea of Asymmetric Dominance Effect or Decoy effect. What is  Asymmetric Dominance Effect ? According to Wikipedia – In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options…

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Google Glass Explored

By Design, Mobile, Natural User Interface

I’ve been exploring and working with Google Glass experiments (in prototype format) for a few weeks now. Just for personal exploration. I’ll be posted a Keynote template really soon. In the meantime here are some sweet links. Google Glass Official Page 10 Things you need to know about Google Glass

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