Award: CPA Innovation Award for QuickBooks iPad 2013
In 2011 Intuit had a tremendous opportunity to re-imagine QuickBooks. The GM of the organization realized mobile could be the catalyst for growth.
As the design lead for the project I partnered with a cross functional team to established a product design vision and set of design principles to facilitate the shift in strategy. We championed a rich design process from research, concepts, prototypes and development. Today the entire QuickBooks ecosystem has pivoted to adopt several of the new mobile first patterns to positively changing the direction of the online product.
The following video highlights the capabilities and customer benefit of using the re-imagined QuickBooks in the mobile context.