{"id":514,"date":"2013-12-05T09:43:32","date_gmt":"2013-12-05T17:43:32","guid":{"rendered":"http:\/\/www.stephengay.com\/?p=514"},"modified":"2015-01-30T13:42:20","modified_gmt":"2015-01-30T21:42:20","slug":"mailchimp-voice-and-tone","status":"publish","type":"post","link":"https:\/\/www.stephengay.com\/?p=514","title":{"rendered":"MailChimp Voice and Tone"},"content":{"rendered":"<p><a href=\"http:\/\/www.stephengay.com\/wp-content\/uploads\/2013\/12\/voiceandtone.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.stephengay.com\/wp-content\/uploads\/2013\/12\/voiceandtone.png\" alt=\"voiceandtone\" width=\"2362\" height=\"1414\" class=\"alignleft size-full wp-image-515\" srcset=\"https:\/\/www.stephengay.com\/wp-content\/uploads\/2013\/12\/voiceandtone.png 2362w, https:\/\/www.stephengay.com\/wp-content\/uploads\/2013\/12\/voiceandtone-300x179.png 300w, https:\/\/www.stephengay.com\/wp-content\/uploads\/2013\/12\/voiceandtone-1024x613.png 1024w\" sizes=\"auto, (max-width: 2362px) 100vw, 2362px\" \/><\/a><\/p>\n<p>Before you write content for\u00a0<a href=\"http:\/\/mailchimp.com\/\">MailChimp<\/a>\u00a0or any website\u00a0it\u2019s important to think about the readers. Though the voice doesn\u2019t change, the tone adapts to the users\u2019 feelings. This interactive guide will show you how that works.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you write content for\u00a0MailChimp\u00a0or any website\u00a0it\u2019s important to think about the readers. Though the voice doesn\u2019t change, the tone adapts to the users\u2019 feelings. This interactive guide will show you how that works.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,1],"tags":[],"class_list":{"0":"post-514","1":"post","2":"type-post","3":"status-publish","4":"format-gallery","6":"category-design","7":"category-uncategorized","8":"post_format-post-format-gallery"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3iJZ9-8i","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=514"}],"version-history":[{"count":3,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/514\/revisions"}],"predecessor-version":[{"id":853,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/514\/revisions\/853"}],"wp:attachment":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}