{"id":264,"date":"2013-03-18T10:48:27","date_gmt":"2013-03-18T17:48:27","guid":{"rendered":"http:\/\/www.stephengay.com\/?p=264"},"modified":"2013-03-19T19:41:20","modified_gmt":"2013-03-20T02:41:20","slug":"the-mobile-consumer-2013-by-nielsen","status":"publish","type":"post","link":"https:\/\/www.stephengay.com\/?p=264","title":{"rendered":"The Mobile Consumer 2013 by Nielsen"},"content":{"rendered":"<p>At Mobile World Congress 2012, Nielsen shared out a PDF documented focused on the Mobile Consumer.\u00a0<a href=\"http:\/\/www.stephengay.com\/?attachment_id=266\" rel=\"attachment wp-att-266\">Mobile-Consumer-Report-2013<\/a><\/p>\n<p>From the introduction:<\/p>\n<p><strong>&#8220;Mobile The Next Media Powerhouse&#8221;<\/strong><\/p>\n<p>&#8220;When the first call was placed on a handheld mobile phone in 1973, the<br \/>\nprototype device used was capable of less than 30 minutes of battery life<br \/>\nand took 10 hours to re-charge. Fast-forward some 40 years later and<br \/>\nmobile device ownership has reached critical mass around the world.<br \/>\nToday, these devices serve as the primary communications and media<br \/>\nvehicles for many and play an increasingly important role in the daily<br \/>\nlives of consumers in both developed and high-growth economies.<\/p>\n<p>To better understand today\u2019s mobile world, we\u2019ve selected data from the<br \/>\nfollowing countries \u2013 Australia, Brazil, China, India, Italy, South Korea,<br \/>\nRussia, Turkey, the United Kingdom, and the United States \u2013 for an indepth<br \/>\nlook at mobile consumers and how they use their devices around<br \/>\nthe globe.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Mobile World Congress 2012, Nielsen shared out a PDF documented focused on the Mobile Consumer.\u00a0Mobile-Consumer-Report-2013 From the introduction: &#8220;Mobile The Next Media Powerhouse&#8221; &#8220;When the first call was placed on a handheld mobile phone in 1973, the prototype device used was capable of less than 30 minutes of battery&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12,5,8,6],"tags":[],"class_list":{"0":"post-264","1":"post","2":"type-post","3":"status-publish","4":"format-gallery","6":"category-books","7":"category-mobile","8":"category-service-design","9":"category-social","10":"post_format-post-format-gallery"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3iJZ9-4g","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=264"}],"version-history":[{"count":2,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/264\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/264\/revisions\/277"}],"wp:attachment":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}