{"id":244,"date":"2013-03-14T09:33:23","date_gmt":"2013-03-14T16:33:23","guid":{"rendered":"http:\/\/www.stephengay.com\/?p=244"},"modified":"2013-03-19T19:41:21","modified_gmt":"2013-03-20T02:41:21","slug":"positioning-matters-gopayment-examples","status":"publish","type":"post","link":"https:\/\/www.stephengay.com\/?p=244","title":{"rendered":"Positioning Matters: GoPayment Examples"},"content":{"rendered":"

Intuit is an amazing place to work, we are dedicated to delivering innovative and inspiring products. Of course sometimes along the way we make mistakes. Go figure \ud83d\ude42<\/p>\n

Positioning matters when it comes to marketing, servicing and introducing during first use. In the context of a connected world tweets, blog posts and press releases matter too!<\/p>\n

Would you positioning a product post with “How to Fix 10 Common Problems with the GoPayment Card Reader”?<\/p>\n

What comes to mind is:<\/p>\n

    \n
  1. Holy crap, they have 10 \u00a0common problems?<\/li>\n
  2. Wait they have more, this is just 10 “Most” common problems?<\/li>\n
  3. I need to fix these problems? Why me?<\/span><\/li>\n
  4. They might have defective card readers?<\/li>\n
  5. I have to call a 1-800 number to get support? (if I make it through the\u00a0article?)<\/li>\n
  6. Why would I re-tweet this article?<\/li>\n<\/ol>\n

    \"How<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Intuit is an amazing place to work, we are dedicated to delivering innovative and inspiring products. Of course sometimes along the way we make mistakes. Go figure \ud83d\ude42 Positioning matters when it comes to marketing, servicing and introducing during first use. In the context of a connected world tweets, blog…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,1],"tags":[],"class_list":{"0":"post-244","1":"post","2":"type-post","3":"status-publish","4":"format-gallery","6":"category-design","7":"category-uncategorized","8":"post_format-post-format-gallery"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3iJZ9-3W","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244"}],"version-history":[{"count":3,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":282,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/244\/revisions\/282"}],"wp:attachment":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}