Notes from IXDA Conference: Tense Up: Creating Positive Tension. Matt Walsh<\/p>\n
Loved his story about creating tension in a Burger King campaign. The\u00a0Whopper Sacrifice<\/strong>: If you de-friend 10 people on Facebook you get a FREE whopper.\u00a0The results $244,000 friends de-friended,\u00a035,000,000 million\u00a0\u00a0media impressions. They\u00a0created this experience due to tension. They discovered a match that created the tension. (with no media support).<\/p>\n Baby Carrots<\/strong>: A core business problem of eating more carrots. But people buy and leave it in a nasty fridge produce drawer.\u00a0Baby carrots are snack on par with chips, crackers and other pantry items. Not in the crisper drawer.\u00a0Tension: There are snacks, and there are veggies. A veggie can be a snack, but it’s a punishment.\u00a0At-A-Glance: The ultimate snack-your-face-off crunch munchy.\u00a0Question: How do we reliance baby carrots as a snack, not a vegetable.<\/p>\n Using Tension Rules<\/b><\/p>\n 1. Know your audience. (you can easily piss off people!) Notes from IXDA Conference: Tense Up: Creating Positive Tension. Matt Walsh Loved his story about creating tension in a Burger King campaign. The\u00a0Whopper Sacrifice: If you de-friend 10 people on Facebook you get a FREE whopper.\u00a0The results $244,000 friends de-friended,\u00a035,000,000 million\u00a0\u00a0media impressions. They\u00a0created this experience due to tension. They discovered…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-191","1":"post","2":"type-post","3":"status-publish","4":"format-video","6":"category-uncategorized","7":"post_format-post-format-video"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3iJZ9-35","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191"}],"version-history":[{"count":5,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":293,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/191\/revisions\/293"}],"wp:attachment":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2. Focus on the Trigger.
\n3. Go Find Your Own<\/p>\n","protected":false},"excerpt":{"rendered":"