My notes from IXDA Conference in Toronto:\u00a0How to Design Social Experiences by\u00a0Paul Adams<\/p>\n
With Social experience yo bring along your friends, interests and friend”s interests.\u00a0We are building systems.\u00a0Facebook is not a website, it’s a system.\u00a0The amount of information being published is increasing exponentially.\u00a0To filter this sea of information. People are turning to their friends.<\/p>\n
Social Design<\/strong><\/p>\n Framework<\/strong>: Identity (Me), Group (Us) and Connections (Everyone) Build relationships with many lightweight interactions overtime.Feeling not facts. (the most commonly shared item). People don’t share facts, they share feelings. (i.e. the before and after photos graphics of Japan tsunami)<\/p>\n Design Tips<\/strong><\/p>\n 1. Explicitly design for personal identity or social identity (focus on one). Design Process<\/strong><\/p>\n 1. Build a hypothesis based on social science research (you don’t have to do research anymore) My notes from IXDA Conference in Toronto:\u00a0How to Design Social Experiences by\u00a0Paul Adams With Social experience yo bring along your friends, interests and friend”s interests.\u00a0We are building systems.\u00a0Facebook is not a website, it’s a system.\u00a0The amount of information being published is increasing exponentially.\u00a0To filter this sea of information. People are…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[11,8,6],"tags":[],"class_list":{"0":"post-184","1":"post","2":"type-post","3":"status-publish","4":"format-gallery","6":"category-conference","7":"category-service-design","8":"category-social","9":"post_format-post-format-gallery"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3iJZ9-2Y","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184"}],"version-history":[{"count":6,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":188,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/184\/revisions\/188"}],"wp:attachment":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMe<\/strong>: Help people tell the story of their lives.
\nUs<\/strong>: Help people build relationships with people they know.
\nEveryone<\/strong>: Help people connect with new people.<\/p>\n
\nPersonal Identity: A product that helps new parents catalog and share the first year of their babies life
\nSocial Identity: A product that helps new parents connect with and get advice other new parents
\n2. Show people things they have in common with each other.
\n3. Design lightweight ways for people to interact. (i.e. comment and like button)
\nLays Facebook campaign (I’d eat that!)
\nhttp:\/\/allfacebook.com\/lays-crowdsourcing-chips_b95110
\n4. Design for feelings, not facts. (Generated feelings (i.e. Lays chips)
\n5. Give suggestions for who to communicate with.
\n6. Design the feed story first.
\n7. Design the friend’s experience (don’t focus on just the user, but beyond the customer. We are not isolated as one person)<\/p>\n
\n2. Build a simple product
\n3. Launch it, real identity, real friends
\n4. Measure. iterate. Analytics, primary and research.
\n5. Push code daily\/weekly (@ Facebook they push code twice a day)<\/p>\n","protected":false},"excerpt":{"rendered":"