{"id":1315,"date":"2016-02-23T11:40:35","date_gmt":"2016-02-23T19:40:35","guid":{"rendered":"http:\/\/www.stephengay.com\/?p=1315"},"modified":"2016-02-23T11:40:35","modified_gmt":"2016-02-23T19:40:35","slug":"intuits-ceo-on-building-a-design-driven-company","status":"publish","type":"post","link":"https:\/\/www.stephengay.com\/?p=1315","title":{"rendered":"Intuit\u2019s CEO on Building a Design-Driven Company"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1316\" src=\"http:\/\/www.stephengay.com\/wp-content\/uploads\/2016\/02\/brad_design-300x225.jpg\" alt=\"brad_design\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.stephengay.com\/wp-content\/uploads\/2016\/02\/brad_design-300x225.jpg 300w, https:\/\/www.stephengay.com\/wp-content\/uploads\/2016\/02\/brad_design.jpg 638w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Posting a recent article on Brad Smith our CEO at Intuit on building a design-driven company.<\/p>\n<p>From the article, &#8220;Even before I became CEO, I\u2019d been working to help our teams understand what makes a product experience delightful. Ease of use is important, but it\u2019s not everything. We began talking about customers\u2019 end-to-end experience, which includes shopping, buying, and customer support. I started asking employees about the products and services they encountered in their own lives. Why do you love a product? What are the drivers of delight? And we developed D4D (design for delight), which clearly articulated Intuit\u2019s approach to design thinking, based on deep customer empathy, idea generation, and experimentation. D4D is vital because it provides the entire company with a common framework for building great products.&#8221;<\/p>\n<p><a href=\"https:\/\/hbr.org\/2015\/01\/intuits-ceo-on-building-a-design-driven-company\" target=\"_blank\">Link to HBR Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posting a recent article on Brad Smith our CEO at Intuit on building a design-driven company. From the article, &#8220;Even before I became CEO, I\u2019d been working to help our teams understand what makes a product experience delightful. Ease of use is important, but it\u2019s not everything. We began talking&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,13,8],"tags":[],"class_list":{"0":"post-1315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"category-innovation","9":"category-service-design"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.stephengay.com\/wp-content\/uploads\/2016\/02\/brad_design.jpg","jetpack_shortlink":"https:\/\/wp.me\/p3iJZ9-ld","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/1315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1315"}],"version-history":[{"count":1,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/1315\/revisions"}],"predecessor-version":[{"id":1317,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/1315\/revisions\/1317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/media\/1316"}],"wp:attachment":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}