{"id":1017,"date":"2015-06-02T08:55:03","date_gmt":"2015-06-02T15:55:03","guid":{"rendered":"http:\/\/www.stephengay.com\/?p=1017"},"modified":"2015-06-02T08:55:03","modified_gmt":"2015-06-02T15:55:03","slug":"ibutterfly-that-lets-you-catch-virtual-butterflies-and-turn-them-in-for-valuable-offers","status":"publish","type":"post","link":"https:\/\/www.stephengay.com\/?p=1017","title":{"rendered":"iButterfly, that lets you catch virtual butterflies and turn them in for valuable offers."},"content":{"rendered":"<p>Interesting concept for Augmented Reality<\/p>\n<p>Want to catch butterflies to earn discounts? Now you can with your iphone. Mobile Art Lab in Japan has developed a new iPhone App, iButterfly, that lets you catch virtual butterflies and turn them in for valuable offers. The application uses augmented reality to take video feed from your phone&#8217;s camera and superimposes virtual images &#8212; in this case butterflies. Users can travel all around Japan and see a wide variety of &#8216;butterfly species&#8217;, collect them in virtual albums, trade them with friends (via Bluetooth), or exchange them for commercial gifts. A quick swipe of the phone and the insect is caught. Restaurants or stores can make promotional offers through the iButterfly system. iButterly App is a fun and smart advertising tool disguised as a game!<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/HAQh-_nFH-s?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting concept for Augmented Reality Want to catch butterflies to earn discounts? Now you can with your iphone. Mobile Art Lab in Japan has developed a new iPhone App, iButterfly, that lets you catch virtual butterflies and turn them in for valuable offers. The application uses augmented reality to take&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,1,13,5,7],"tags":[],"class_list":{"0":"post-1017","1":"post","2":"type-post","3":"status-publish","4":"format-gallery","6":"category-design","7":"category-uncategorized","8":"category-innovation","9":"category-mobile","10":"category-natural-user-interface","11":"post_format-post-format-gallery"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3iJZ9-gp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/1017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1017"}],"version-history":[{"count":1,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":1018,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=\/wp\/v2\/posts\/1017\/revisions\/1018"}],"wp:attachment":[{"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephengay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}