Great article in the Harvard Business Review by Steve Blank – “Why the Lean Start-Up Changes Everything” “Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, […]
Category: Engagement Design
Concept Sheet from Design for Delight
The concept sheet tool from Intuit’s Design for Delight program. Wendy Castleman and I are presenting the concept.
Masterful Conversations Workshop from ChoicePoint Consulting June 5 & 6, 2013 – Boulder, Colorado
Masterful Conversations Workshop from ChoicePoint Consulting June 5 & 6, 2013 – Boulder, Colorado Program Overview Have you ever struggled to provide difficult feedback to a direct report? Do you find it difficult to raise a tough topic with your manager? Would you like to be able to transform conflict with a peer into a productive […]
LED Wash & Brush Timer
Thanks to my good friend Paul Sas for the wonderful surprise present. I’m not sure he is commenting on my cleanliness or oral hygiene? More likely he is sharing an affordable dollar store example of “Engagement” best practices. In this case the trigger is the LED light setting the user on a course to success. The […]
The Monkey Business Illusion
I’m sure you’ve seen many visual illusions, but this particular movie adds an extra dimension for all you “visual illusion” experts. No spoilers here.
How Emotions Generate $$$ by Colin Shaw
Colin Shaw posted a good article on LinkedIn today about Emotions (and well generating money). Really I’m more interested in the emotional perspective. From the article: “Who are you loyal to in your life? Your answer is probably family and friends. There is an emotional bond that has been built up between you. This bond […]
A Beginner’s Guide to Irrational Behavior by Dan Ariely
Dan Ariely is offering “A Beginner’s Guide to Irrational Behavior” on Coursera A little bit about the course: “Behavioral economics couples scientific research on the psychology of decision making with economic theory to better understand what motivates financial decisions. In A Beginner’s Guide to Irrational Behavior, you will learn about some of the many ways in […]
Hooked Model by Nir Eyal
Nir Eyal has constructed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behavior. Learn more via The Hook at Slideshare
DollarShaveClub.com – Our Blades Are F***ing Great
Given the popularity of the “DollarShaveClub.com – Our Blades Are F***ing Great” video… it needed to be shared (and captured for the records) on my site. Visit the site www.dollarshaveclub.com I think Chris Taylor at Mashable sums up the strategy the best… “Dollar Shave Club is the brainchild of Michael Dubin, the suave guy explaining the […]
Positioning Matters: GoPayment Examples
Intuit is an amazing place to work, we are dedicated to delivering innovative and inspiring products. Of course sometimes along the way we make mistakes. Go figure 🙂 Positioning matters when it comes to marketing, servicing and introducing during first use. In the context of a connected world tweets, blog posts and press releases matter […]