Category: Engagement Design

Kids Were Terrified of Getting MRIs. Then One Man Figured Out a Better Way.

An MRI is unplesant for most adults, but downright frightening for kids. Approximately 80% of pediatric patients have to be sedated before they get an MRI due to the scariness of the experience and the need for patients to stay still during the procedure. The subject of the article used customer empathy techniques to understand […]

Building a Cohesive Design Team

Great article on “Building a Cohesive Design Team” BY JARED M. SPOOL From the article… “Design is a team sport. Look at any great design, even those designs with a strong designer personality as the hero/spokesperson, and you’ll find a team of people who made that design come to life. (Even amongst the tiniest of startups, […]

The Willpower Instinct by Kelly McGonigal

A tremendous book on Will Power. Life Changing! From Amazon: “Based on Stanford University psychologist Kelly McGonigal’s wildly popular course “The Science of Willpower,” The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.” Informed by the latest research and […]