Category: Engagement Design

UX Maturity Model by Bruce Tempkin’s

Here’s a little bit of what goes on in each of the 5 stages (excerpt from the article) Stage 1 (Interested): In the first level of EBD maturity, organizations begin to believe that customer experience is an important part of their business. They start undertaking a number of different efforts without making any major investments, attempting to get […]

iButterfly, that lets you catch virtual butterflies and turn them in for valuable offers.

Interesting concept for Augmented Reality Want to catch butterflies to earn discounts? Now you can with your iphone. Mobile Art Lab in Japan has developed a new iPhone App, iButterfly, that lets you catch virtual butterflies and turn them in for valuable offers. The application uses augmented reality to take video feed from your phone’s […]

Challenges when crafting Product Roadmaps.

The Challenges: How do designers collaborate with our product manager/marketing manager partners to define the roadmap. Are we part of the process?  Are we involved in the selection process? Are we involved in the sequencing process? What approach do we use to balance our roadmap What’s an experiment vs product feature? What’s a short-term bet vs a […]

Design in the C Suite

Have you ever wondered how exactly a Chief Design Officer spends his or her days? For those interested in taking their career up to the C-Suite this panel discussion will shed light on the paths taken to this role, and once there, the tasks and responsibilities that fill the day to day schedule. Panelists will call […]