From Search Engine Land
Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads. The new campaign type in Google Ads fits the mold of what started with Universal App campaigns (now just called App campaigns) in which advertisers upload their assets, throw in some copy ideas, and the ad serving gets handled entirely automatically across a number of Google properties.
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I loved this article posted by Benjamin Riggs titled, Everything the Buddha Ever Taught in 2 Words. It’s an old one, but a good one. “The point of Life is Life, to participate in the melody. Melodies are streams; they are flowing. You cannot frame them or dam them up. When you do there is no flow. That is death.”
He continues to discuss “The only way to participate in the melody is through simple awareness. Simple awareness is fluid. A simple mind loses its sense of self in the music, whereas a self-centered mind keeps trying to pause the music. We are trying far too hard to hear what we want to hear, rather than moving to the music, living. We stand back as a spectator, a listener trying catch the beat. We want to grab a hold of it, own it, identify with it.”
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What you’ll learn:
- An introduction to the main areas of user experience work, and why it matters
- The various UX roles in an organization
- How to create UX deliverables—with downloadable templates on creating personas, customer journey maps, prototypes, and many more
- How to go through the five stages of the design thinking process: empathize, define, ideate, prototype, and test
- How to build a UX portfolio as well as land yourself a UX role
- The confidence to work with clients as a UX consultant
Hosted by: Stephen Gay & Kay Viswanadha
The promise of conversational UI – your users already know how to talk to another human, now they can do just that with your product. As a designer, you have many different choices to consider in delivering conversational experiences to your customers – whether it’s through virtual assistants, chat UI or chatbots on messaging platforms.
Come join this workshop where we’ll share our learnings and do some hands-on exercises together to design conversational experiences.
In this workshop we’ll cover:
– Fundamentals of CUI & determining what’s right for your product
– Discussion on ingredients of CUI experiences
– Identifying features and prototyping CUI
– Multisensory CUI & emerging design patterns
Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework and worksheet, Customer Benefit framework and worksheet and access to our Discovery patterns.
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Video 1 – First Use – Three Strategies
Video 2 – First Use – Mapping the Journey
Video 3 – First Use – Delivering Innovation
You can find a digital version of the slides from the workshop
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Wonderful article about Theodore Levitt from HBR 2006
From Marketing Myopia (1960)
“Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management….
The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today not because that need was filled by others (cars, trucks, airplanes, and even telephones) but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented….”
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Penny App – Chat with Penny to track your spending and plan for a better financial future!
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Posting a recent article on Brad Smith our CEO at Intuit on building a design-driven company.
From the article, “Even before I became CEO, I’d been working to help our teams understand what makes a product experience delightful. Ease of use is important, but it’s not everything. We began talking about customers’ end-to-end experience, which includes shopping, buying, and customer support. I started asking employees about the products and services they encountered in their own lives. Why do you love a product? What are the drivers of delight? And we developed D4D (design for delight), which clearly articulated Intuit’s approach to design thinking, based on deep customer empathy, idea generation, and experimentation. D4D is vital because it provides the entire company with a common framework for building great products.”
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