Portfolio – Stephen Gay

Google Ads Launches Discovery Ads

stephen — Mon, 20 May 2019 19:56:16 +0000

Super excited our UX team launched a new campaign type at Google Marketing Live this year! Discovery ads: Browse-focused ads across Google’s properties like YouTube, Discovery feed and Gmail.

http://www.stephengay.com/wp-content/uploads/2019/05/1507940147251-drlcss.mp4

From Search Engine Land

Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads. The new campaign type in Google Ads fits the mold of what started with Universal App campaigns (now just called App campaigns) in which advertisers upload their assets, throw in some copy ideas, and the ad serving gets handled entirely automatically across a number of Google properties.

Focus on First Time Use – LinkedIn Group

stephen — Tue, 19 Jul 2016 16:48:59 +0000

Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework and worksheet, Customer Benefit framework and worksheet and access to our Discovery patterns.

Join the LinkedIn Group

Focus on First Use: Three Frameworks for Designing Onboarding Experiences

stephen — Tue, 19 Jul 2016 16:32:44 +0000

No matter what you call it — user on-boarding, first-time use, the out-of-box experience — a user’s first experience with your product is critical. Designers need to ensure that people get up and running quickly and understand the benefits the product delivers. But what’s the best way to do that? Learn more about the fundamentals and best practices of delivering a memorable, engaging first-use experience.

Video 1 – First Use – Three Strategies

Video 2 – First Use – Mapping the Journey

Video 3 – First Use – Delivering Innovation

You can find a digital version of the slides from the workshop

Jacques Ostiguy, a beloved Industrial Design professor

stephen — Wed, 11 Nov 2015 22:12:29 +0000

One of my beloved industrial design teachers from Carleton University recently had an article posted about his life in automotive design and academia. He was a great teacher, maybe a little odd, but he taugh his students to be passionate, detailed and creative.

Our class recalls his advice that we only drink high quality alcohol in order to mitigate the hangovers we didn’t have time for as designers.

From the article ” It’s hard to tell whether industrial design professor Jacques Ostiguy was crazy or a genius, or both. Either way, he’s almost definitely the most eccentric French-Canadian car designer you’ve never heard of.”

Read the article from AutoFocus here The stylist behind the Cordoba was obsessed with car design DNA

Photo credit from the article and AutoFocus

Defining Innovation Podcast | #004 Featuring me :)

stephen — Thu, 27 Mar 2014 21:59:20 +0000

DK an innovator advisor, speaker, producer recently posted a Innovation Podcast featuring me.

Check out DK Innovation Podcast series

The Ecosystem to Keep Small Business Growing

stephen — Thu, 27 Mar 2014 21:48:26 +0000

Having a small business shouldn’t mean you have limited access to resource, which is why 5 million small businessesturn to Intuit to make the important day-to-day task of running a business. Check out this amazing infographic on our small business products.

Design for Delight – The Innovation Catalysts

stephen — Mon, 15 Jul 2013 23:36:00 +0000

Design for Delight – The Innovation Catalysts from Stephen Gay

Just sharing a recent talk for the USAID funded Resilient Africa project on the Design for Delight and The Innovation Catalysts More about the project can be found at Resilient Africa Network

QuickBooks for iPad Wins – 2013 Innovation Award

stephen — Tue, 04 Jun 2013 15:51:15 +0000

Great news, QuickBooks for iPad Wins – 2013 Innovation Award!

“The winners and finalists for the tenth annual Tax & Accounting Technology Innovation Awards are all Cloud-based solutions, highlighting the movement of accounting and tax experts toward mobile technologies. The awards were presented June 3 by CPA Practice Advisor during a reception and ceremony at the California Accounting and Business Show & Conference in Los Angeles.”

BJ Fogg’s Behavior Design Bootcamp & Visual Notes

stephen — Wed, 01 May 2013 15:44:44 +0000

Just returning from BJ Fogg’s Behavior Design Bootcamp in Healdsburg, CA. I finished the bootcamp with a head full of knowledge, an elevated passion towards behavior design and a great network of passionate people.

Ask me directly for the visual notes if you attended the May 2013 Bootcamp

Stephen Gay & Rick Radka: Ignite Potential – Value Exchange Networks

stephen — Wed, 17 Apr 2013 18:01:44 +0000

Stephen Gay & Rick Radka: Ignite Potential – Value Exchange Networks from Interaction Design Association on Vimeo.

IXDA 2013 Conference video has posted

“Stephen Gay & Rick Radka: Ignite Potential – Value Exchange Networks”