From Search Engine Land

Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads. The new campaign type in Google Ads fits the mold of what started with Universal App campaigns (now just called App campaigns) in which advertisers upload their assets, throw in some copy ideas, and the ad serving gets handled entirely automatically across a number of Google properties.

What you’ll learn:

• An introduction to the main areas of user experience work, and why it matters
• The various UX roles in an organization
• How to create UX deliverables—with downloadable templates on creating personas, customer journey maps, prototypes, and many more
• How to go through the five stages of the design thinking process: empathize, define, ideate, prototype, and test
• How to build a UX portfolio as well as land yourself a UX role
• The confidence to work with clients as a UX consultant

The promise of conversational UI – your users already know how to talk to another human, now they can do just that with your product. As a designer, you have many different choices to consider in delivering conversational experiences to your customers – whether it’s through virtual assistants, chat UI or chatbots on messaging platforms.

Come join this workshop where we’ll share our learnings and do some hands-on exercises together to design conversational experiences.

In this workshop we’ll cover:
– Fundamentals of CUI & determining what’s right for your product
– Discussion on ingredients of CUI experiences
– Identifying features and prototyping CUI
– Multisensory CUI & emerging design patterns

Join the LinkedIn Group

Video 1 – First Use – Three Strategies

Video 2 – First Use – Mapping the Journey

Video 3 – First Use – Delivering Innovation

You can find a digital version of the slides from the workshop

Wonderful article about Theodore Levitt from HBR 2006

From Marketing Myopia (1960)

“Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management….

The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today not because that need was filled by others (cars, trucks, airplanes, and even telephones) but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented….”

Penny App – Chat with Penny to track your spending and plan for a better financial future!

from Wikipedia: “Viriditas (Latin, literally “greenness,” formerly translated as “viridity”[1]) is a word meaning vitality, fecundity, lushness, verdure, or growth.   Kim Stanley Robinson used it non-theologically to mean “the green force of life, expanding into the Universe.”

In the Mars series a new belief system is created called the “Areophany“. The system is devoted to the appreciation and furthering of life (“viriditas”).

I’d like to think we as designers have a Areophany about design and want to further the most delightful experiences as possible.

From the article ” It’s hard to tell whether industrial design professor Jacques Ostiguy was crazy or a genius, or both. Either way, he’s almost definitely the most eccentric French-Canadian car designer you’ve never heard of.”

Read the article from AutoFocus here The stylist behind the Cordoba was obsessed with car design DNA

Photo credit from the article and AutoFocus