What you’ll learn:
- An introduction to the main areas of user experience work, and why it matters
- The various UX roles in an organization
- How to create UX deliverables—with downloadable templates on creating personas, customer journey maps, prototypes, and many more
- How to go through the five stages of the design thinking process: empathize, define, ideate, prototype, and test
- How to build a UX portfolio as well as land yourself a UX role
- The confidence to work with clients as a UX consultant
Hosted by: Stephen Gay & Kay Viswanadha
The promise of conversational UI – your users already know how to talk to another human, now they can do just that with your product. As a designer, you have many different choices to consider in delivering conversational experiences to your customers – whether it’s through virtual assistants, chat UI or chatbots on messaging platforms.
Come join this workshop where we’ll share our learnings and do some hands-on exercises together to design conversational experiences.
In this workshop we’ll cover:
– Fundamentals of CUI & determining what’s right for your product
– Discussion on ingredients of CUI experiences
– Identifying features and prototyping CUI
– Multisensory CUI & emerging design patterns
Video 1 – First Use – Three Strategies
Video 2 – First Use – Mapping the Journey
Video 3 – First Use – Delivering Innovation
You can find a digital version of the slides from the workshop
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The Basics:
- Persuasion is NOT manipulation – Persuasion is the science and art of getting someone to do something that is simultaneously in their and your best interest. By serving other people you can get everything you’ve ever wanted.
- Persuade the persuadable – Prospecting the people that are persuadable and narrow.
- Context & timing matter – I can persuade anyone given the right context and timing. People need to be in the right state of mind to absorb the content. Check out the Stanford Prisoner Guard experiment. http://www.prisonexp.org/
- You have to be Interested to be Persuaded – At any given moment 90% of time you are thinking about the selves: Money, Love, Health The art of persuasion is the art of talking about the other person. “Never talk about yourself, unless you are asked.” When we say the things with our months about what the are thinking in their head, you instantly have trust.
- Reciprocity Compels – We are compelled to reciprocate once we accept something. ” It is part of our evolutionary DNA to help each other out to survive as a species.”
- Persistence Pays – Lincoln ran for office 12 times before winning his first office. The person who is willing to keep asking for what they want, and keeps demonstrating value, is ultimately the most persuasive. Think about the movie, “Shaw shank redemption”.
- Compliment Sincerely – Read “How to win friends and influence people.” The lessons work! We are all so positively affected by compliments, and we’re more apt to trust people for whom we have good feelings. 1. Make it habitual, 2. Be sincere, 3. Give a compliment they typically they don’t get.
- Set Expectations – Much of persuasion is managing other’s expectations to trust in your judgment. Think about the movie, “Life is Beautiful”. Persuasion is about expectation and how you deliver against the expectations. “The most successful persuasive people set expectation and then over deliver.“
- Don’t Assume – “Let them make the decision when you persuade, it’s your job to offer the value.” People will find the time and money to do the things they want. Don’t ever assume what someone needs, always offer your value.
- Create Scarcity – “People want things they can’t have.” Besides the necessities to survive, almost everything has value on a relative scale. We want things because other people want these things.
- Create Urgency – “People think about what they want to do today, you need to create urgency today.”You have to be able to instill a sense of urgency in people to want to act right away. If we’re not motivated enough to want something right now, it’s unlikely we’ll find that motivation in the future.
- Image(s) Matter – “80% Most of us are visual learners”. Great example is drug commercial, the images are beautiful, but the words are terrible “instant brain explosion”. What we see is more potent that what we hear.
- Truth-Tell – “Look a person in the eye and tell the truth.” Sometimes the most effective way to persuade somebody, is by telling them the things about themselves that nobody else is willing to say. The mindset is “What are you pretending not to know”. Especially if it’s from a mindset of love and support.
- Build Rapport – We like people who we are like. This extends beyond our conscious decisions to our unconscious behaviors.
Learn more about Neuro-Linguistic Programming http://richardbandler.com/ For example, it’s mirroring and matching them. (e.g. If they cross their leg, you cross their leg)
- Behavioral Flexibility (Gives you Control) – “The best example of this is your kids”. They have a plethora of options to flex (e.g. Crying, holding breath, etc). It’s the person with the most flexibility, not necessarily the most power, who’s in control.
- Learn to Transfer Energy– “People that are persuasive gives energy to others” (e.g. Look in their eye, smile, touch a person hold for 2 second longer, then say the persuasive message). Some people drain us of our energy, while others infuse us with it. “Don’t be an energy vampire.”
- Communicating Clearly is Key – “Less is more, be simple and clear.” If you can’t explain your concept or point of view to an 5th grader, such that they could explain it with sufficient clarity to another adult, it’s too complicated.
- Being Prepared Gives you the Advantage – “Be prepared, know your audience, specific stories and information. ” Your starting point should always be to know more about the people and situations around you.
- Detach and Stay Calm in Conflict – “Disassociate from emotion, don’t let people get you angry.” In situations of heightened emotion, you’ll always have the most leverage by staying calm, detached and unemotional.
- Use Anger Purposefully – Most people are uncomfortable with conflict.
- Confidence and Certainty – There is no quality as compelling, intoxicating and attractive as certainty. It is the person who has an unbridled sense of certainty that will always be able to persuade others.
Find all the details: Forbes, 21 Principles of Persuasion
http://www.forbes.com/sites/jasonnazar/2013/03/26/the-21-principles-of-persuasion/
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About Rhonda – USA Today columnist and entrepreneurship expert, Rhonda Abrams shares common issues for small businesses and advises on do-it-now action items to set your business up for success.
http://www.planningshop.com/rhonda-abrams/
Key issue: Good business plan “You can’t reach a goal you haven’t set it”
- Overall business plan
- Annual business planning
- Quantifiable, specific goals
- Estimate resources – time, money, people
- Set deadline
- Get real
Have a BIG IDEA journal (when you get an idea), write it down, then overtime review and assess. The most important piece of planning is what NOT to do.
Key issue: Marketing “Repetition, repetition, repetition”
- Market
- Message
- Method
Major methods, think of it as creating leads for you.
- Social media, pick the one that works for you.
- Online SEM/ads
- E-Newsletter, has about a 20% rate, which is way better than direct mail (which is 2%). It has to be relatable and thoughtful content.
- Networking/word-of-mouth, critical. Nothing beats face to face marketing.
- Traditional (meh!)
- Collateral (e.g. business card “what you do and a call to action)
Key Issue: Team “You can’t grow alone.”
- Determine your needs. “They don’t need to be on your payroll to be a team member.”
- Figure out a budget, “Are you growing a job or growing a business.” Make a choice. A business requires scale (e.g. Employees, contractors, etc)
- Start slowly, “is hiring employees really the best first start.”
- Make the mental learning “What are the job you are doing now, that are keeping you growing. Is it something you can outsource. (e.g. Administrative things)”
Key Issue: Mobile “Go mobile or go home.”
- 94% own a cell phone.
- 64% access internet on phone:
- 34% primary internet access
- 10% only internet access
What does this mean for you:
- Mobile enabled websites
- Get found
- Accept mobile payments
- Run your business in the cloud
Great list for a HOMEWORK assignment:
- List one or two niches you can /do serve
- List your specific goals for the coming year
- Define or refine your core message
- Identify skills you need to grow your business.
Join us for a discussion with:
- Stephen Gay, Group XD Manager – Small Business Group
- Sam Moreau, Design and Research Director, Office and Microsoft
- Adam Cutler, Design Studio Program Director, IBM Design
Are you open to making a big career move this year? As part of the Interaction15 conference, Coroflot is working with IBM, Intuit and Microsoft to schedule private interviews for senior design, UX, research and leadership positions. This is a great opportunity to secure a discrete interview with hiring managers while you’re already at the conference. A limited number of Interviews will take place by appointment on Monday, February 9 at an offsite location close to the conference venue.
If you would like to interview for any of the opportunities listed at coroflot.com/pro. Eligible candidates will be contacted, but not guaranteed an interview.
Take advantage of this exciting opportunity at Interaction15 with Coroflot Pro. See all available positions at coroflot.com/pro.
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Apple’s Siri and Google Now have ignited consumers’ interest in voice user interfaces (VUI) by delivering valuable and delightful customer experiences. Innovative companies can leverage voice solutions to create a competitive advantage. But how do you drive the adoption of VUI in an organization with a long GUI-only history? In this session, hear about the ups and downs of one team evangelizing and adopting VUI to help your organization move forward faster.
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Developed by Yale School of Management and AIGA, “” uses case studies, lectures, guest speakers and study groups to give creative leaders a more complete understanding of business and design through the eyes of your clients.
The program is taught by Yale School of Management faculty who are regarded as some of the world’s most experienced business scholars and teachers. Participants stay in a local hotel and eat together on campus, offering both privacy and ready access to colleagues, as Yale’s guiding principle is that executives learn best from one another in an atmosphere that stimulates teamwork and collaboration. “Studying Case Studies” provides an understanding of how to approach the course readings and discussions.
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