In 2010 Intuit realized that a mobile first mindset would be a strong competitive advantage. How did we help our top executives to understand broader possibilities in mobile?
We decided to orchestrated an immersive experience to facilitate deep empathy and learning. Our team created a mobile scavenger hunt around San Francisco so that the executives would be forced to utilize all the benefits of mobile phones (e.g. cameras, GPS, accelerometer) in the real world. In the next 2 years Intuit’s mobile revenue went from negligible to 70 million dollars.