Google Think Insight – Mobile Search Moments Study

By March 20, 2013Mobile, Social

viewer

Great new PDF from Google Think Insights

Mobile Search Moments Study

The headline – “As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.”