– Our Blades Are F***ing Great

Given the popularity of the “ – Our Blades Are F***ing Great” video… it needed to be shared (and captured for the records) on my site.

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I think Chris Taylor at Mashable sums up the strategy the best…

“Dollar Shave Club is the brainchild of Michael Dubin, the suave guy explaining the concept. Granted, not every founder could carry off a performance with this much deadpan humor and well-timed stunts. But Dubin seems a star in the making, whether or not the Club takes off.

If there’s one lesson we’d like CEOs to learn from the Dollar Shave Club, it is this: don’t take yourselves and your product so seriously. Either that, or pretend to take yourselves and your product so seriously that you go over the top and venture into the world of parody. Have fun with it, and your potential customers are much more likely to pay attention. “