Google Ads Launches Discovery Ads

By May 20, 2019Design, Portfolio

Super excited our UX team launched a new campaign type at Google Marketing Live this year!  Discovery ads: Browse-focused ads across Google’s properties like YouTube, Discovery feed and Gmail.

From Search Engine Land

Discovery campaigns: another automated, multi-channel campaign type. Advertisers must launch a Discovery campaign to run discovery ads. The new campaign type in Google Ads fits the mold of what started with Universal App campaigns (now just called App campaigns) in which advertisers upload their assets, throw in some copy ideas, and the ad serving gets handled entirely automatically across a number of Google properties.