In 1983, Theodore Levitt proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. As we build products we need to consider the customer benefit, not just the business gain. Wonderful article about Theodore Levitt from HBR 2006 From Marketing Myopia (1960) “Every major industry was once a […]
Category: Books
Reading Altered Carbon by Richard Morgan
What an awesome book! Worth the read. About the book “In the novel’s somewhat dystopian world, human personalities can be stored digitally and downloaded into new bodies, called sleeves. Most people have cortical stacks in their spinal columns that store their memories. If their body dies, their stack can be stored indefinitely. Catholics have arranged […]
The Willpower Instinct by Kelly McGonigal
A tremendous book on Will Power. Life Changing! From Amazon: “Based on Stanford University psychologist Kelly McGonigal’s wildly popular course “The Science of Willpower,” The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.” Informed by the latest research and […]
When Gravity Fails by George Alec Effinger
Just starting yet another cyber punk novel. When Gravity Fails by George Alec Effinger. So far it’s seriously gritty and dark. It’s going to be a great read! Plus it’s a series of three books. “Taking place in a futuristic Middle-Eastern setting, the series reverses some of the usual expectations of a future world order by […]
Ready Player One by Ernest Cline
Ready Player One by Ernest Cline. So far it’s a popcorn & candy book that’s very entertaining. About the book – “The year is 2044 and the world is in near-ruins. The Great Recession has taken its toll on the world’s economy, and resources are scarce. The Internet and gaming culture have evolved into a creation […]
BJ Fogg’s Behavior Design Bootcamp & Visual Notes
Just returning from BJ Fogg’s Behavior Design Bootcamp in Healdsburg, CA. I finished the bootcamp with a head full of knowledge, an elevated passion towards behavior design and a great network of passionate people. Ask me directly for the visual notes if you attended the May 2013 Bootcamp
The Mobile Consumer 2013 by Nielsen
At Mobile World Congress 2012, Nielsen shared out a PDF documented focused on the Mobile Consumer. Mobile-Consumer-Report-2013 From the introduction: “Mobile The Next Media Powerhouse” “When the first call was placed on a handheld mobile phone in 1973, the prototype device used was capable of less than 30 minutes of battery life and took 10 hours […]
Reamde by Neal Stephenson
Okay, I’m fascinated by Neal Stephenson. I’ve read most if not all his books. Right now I’m reading Reamde. It’s filled with timely social, game mechanic, techno hipster reference sand MMORPG concepts. Totally worth the read. What Wikipedia has to say about the book: Reamde is a technothriller novel by Neal Stephenson, published in 2011. The story, […]
The Diamond Age by Neal Stephenson
Just finished reading Neal Stephenson’s A Diamond Age. It’s a great book, with a compelling vision of the future. Specifically Matter Compilers, Wet data streams, organization of people by culture and believes (beyond geography and religion) and of course class warfare. About: The future is small. The future is nano . . .And who could be smaller or […]