I loved this article posted by Benjamin Riggs titled, Everything the Buddha Ever Taught in 2 Words. It’s an old one, but a good one. “The point of Life is Life, to participate in the melody. Melodies are streams; they are flowing. You cannot frame them or dam them up. When you do there is no flow. […]
Category: Engagement Design
Focus on First Time Use – LinkedIn Group
Our LinkedIn group to continue the conversation regarding designing awesome “first time use” experience. We’ve provided access to the material including Intuit’s design philosophy, Design for Delight, and how our team has applied it to QuickBooks on-boarding. You can download all four topics including: Jobs Framework, First Time Use Framework and worksheet, Customer Benefit framework […]
Focus on First Use: Three Frameworks for Designing Onboarding Experiences
No matter what you call it — user on-boarding, first-time use, the out-of-box experience — a user’s first experience with your product is critical. Designers need to ensure that people get up and running quickly and understand the benefits the product delivers. But what’s the best way to do that? Learn more about the fundamentals […]
Classic Advice from Theodore Levitt
In 1983, Theodore Levitt proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. As we build products we need to consider the customer benefit, not just the business gain. Wonderful article about Theodore Levitt from HBR 2006 From Marketing Myopia (1960) “Every major industry was once a […]
Chatbot – Penny – Track Your Money, Bills, Saving & Spending
Wow, another great example of a chatbot but for track your money, bills, savings and spending. Penny App – Chat with Penny to track your spending and plan for a better financial future!
The difference between User Experience and Design
Intuit’s CEO on Building a Design-Driven Company
Posting a recent article on Brad Smith our CEO at Intuit on building a design-driven company. From the article, “Even before I became CEO, I’d been working to help our teams understand what makes a product experience delightful. Ease of use is important, but it’s not everything. We began talking about customers’ end-to-end experience, which […]
Jason Nazar at QB Connect: 21 Golden Rules on How to Persuade People
Attend a great talk by Jason Nazar at QB Connect on the topic: “21 Golden Rules on How to Persuade People” The Basics: Persuasion is NOT manipulation – Persuasion is the science and art of getting someone to do something that is simultaneously in their and your best interest. By serving other people you can […]
Viriditas & Areophany and Design
Just wrapping up reading The Mars Trilogy by Kim Stanley Robinson. I walk away from the series with two words burned into my brain. “Viriditas” and “Areophany“. I wonder how do these concepts apply to our appreciation of design and design systems. from Wikipedia: “Viriditas (Latin, literally “greenness,” formerly translated as “viridity”[1]) is a word meaning […]
QB Connect – Rhonda Abrams “5 Key Lessons for Every Entrepreneur”
Attended a great session today at QB Connect by Rhonda Abrams “5 Key Lessons for Every Entrepreneur”. About Rhonda – USA Today columnist and entrepreneurship expert, Rhonda Abrams shares common issues for small businesses and advises on do-it-now action items to set your business up for success. http://www.planningshop.com/rhonda-abrams/ Key issue: Good business plan “You can’t reach […]